Sunday, November 28, 2010

What Does AARP Stand For?

If you're over 50 you've already heard from the folks at the AARP. If you think you know who or what the AARP is, or what AARP stands for, you're probably mistaken. Today, rather than representing the interests of retired Americans, AARP represents what can only be called a political agenda. 
Last year, when the AARP campaigned in support of healthcare reform legislation that many believed threatened Medicare benefits, people began to ask who does AARP represent, and what exactly does AARP stand for, both the letters in its name and the organization itself.

AARP once did "stand for" something. In fact two things. The letters stood for American Association of Retired Persons, and the organization stood for, in support of, the interests of retired people. Or is it persons?

But today many people don't retire at 65, if they actually still have jobs to go to, and the AARP sends membership applications to anyone who turns 50. If the AARP continues to lower the age for membership, the bar to entry will be so low that toddlers will be able to get over it and become members.  

So in 1998, with the name no longer reflecting the demographics of its members, it was changed to just a set of letters. Today, the organization itself no longer reflects the interests of what it claims are its 40 million members.

But are these really "members?" They don't show up for meetings or make policy decisions. They don't actually elect delegates to represent them. It's probably even less representative and democratic than any business corporation. Those 40 million "members" are members only because they pay a nominal annual fee of $16, which gets them what they really want...discounts on everything from hotel rooms to health insurance and prescription drugs. 

For $16 you become a member of AARP in the same sense that you become an American Express member for $150.  The difference is that American Express doesn't go to Washington claiming to speak for the interests of its 48 million "members."  Something that AARP does. But who appointed AARP to speak for 40 million Americans?  How could they? That's more than 10 percent of the nation's population.  Only the president of the United States can claim such a large constituency.

It's time for AARP to get honest. It does not represent the interests of seniors, retired people, or even people over 50. It's a marketing organization that licenses its name to hawkers of products and services to those people. It then leverages its market clout to promote a political agenda that is often at odds with the true interests of the people it disingenuously claims to represent.  That might require another name change, although it would be hard to spell out in a handful of letters.

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